Friday 20 June 2008

The Country I Love

The Obama campaign has released its first General Election ad that will be screened across America.

TV ads can, and have, destroyed even the best candidates' chances of winning elections. In recent elections, both John Kerry (2004) and John McCain (2000), have had their chances of winning severely dented because of attack ads. Attack ads work - Bush used them as a candidate against the aforementioned politicians. In the case of Kerry, it was in an attempt to reduce his Commander-in-Chief credentials; in the case of John McCain, it was the notorious illegitimate child claim that prevented McCain from winning important primaries in the 2000 campaign.

Obama's ad comes as a surprise therefore. It doesn't mention McCain his opponent in November; it doesn't mention any partisan policy issues; instead its an attempt to help more Americans understand who Barack Obama really is. It speaks of where he's come from, what he's achieved and why the next step is to be in the White House for 8 years. Here it is:

2 comments:

Android said...

That's a really touching video actually

Lacklustre Lawyer said...

I thought so too! But then, every time I hear Barack speak I get a rush of hormones through me!

I hope the ads for the rest of the campaign can be like this instead of attacking others down the throat.